There are so many ’luxury’ and ‘professional’ hair care brands out there and everyone will have their own take on what luxury and professional mean to them. Luxury and professional to me, means that I can truly enjoy using the products knowing the ingredients are ‘top notch’, safely sourced and the products also haven’t been tested on animals.

Paul Mitchell® has always been, and will always be, cruelty free. They never have tested on animals and never will. I think that is a truly amazing mission statement to stand by. They are an ethical company, helping brilliant causes all over the world! Read more about how they help the world here.

I have used Paul Mitchell® products for so many years now and would hate the thought of being without my beloved favourite products such as Shampoo 2 (the best deep cleansing shampoo EVER), Forever Blonde conditioner and Awapuhi Wild Ginger Styling Treatment Oil.

Amongst other Cruelty Free fans and other lovely bloggers, I was lucky enough to be a part of the Cruelty Free Campaign which Paul Mitchell® is running this year. The campaign is featured in Creative Head magazine and online too, have a browse here. We had a really fun day at Hoxton Studios shooting the campaign with Creative Head!

Outfit details: Top - H&M / Skirt - Rare London / Necklace - Aura London / Boots - Pretty Little Thing

What are your favourite Paul Mitchell® products?